At London Explorer Tours, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website and use our tour operation and guide services. Please read this policy carefully to understand how your data is handled.

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1. Information We Collect

We collect the following types of personal information:

• Personal Details: Name, email address, phone number, postal address, and nationality.

• Payment Information: Credit/debit card details or other payment information, which are securely processed through trusted third-party payment providers.

• Tour Preferences: Information related to tour bookings, such as the dates and types of tours, special requests, and accessibility needs.

• Communication Data: Records of any communication you have with us, including email and chat logs, when you contact us with inquiries or feedback.

• Website Usage Data: Information about your visit to our website, including IP address, browser type, pages visited, and time spent on the site. This is gathered through cookies and similar tracking technologies.

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2. How We Use Your Information

We use your personal information for the following purposes:

• Providing Services: To process and confirm your bookings, payments, and to provide you with information about your tours.

• Customer Support: To assist you with any inquiries, changes to bookings, or issues that may arise during your tour experience.

• Marketing and Communication: To send you promotional materials, newsletters, and updates about our services (you can opt out at any time).

• Improving Our Services: To analyse website traffic, identify user preferences, and improve the user experience of our website.

• Legal Obligations: To comply with legal obligations or to protect our rights, such as fraud prevention or responding to government requests.

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3. How We Protect Your Information

We take the security of your personal data seriously. We use industry-standard security measures to protect your information, including encryption, firewalls, and secure servers. We also ensure that our third-party partners, such as payment processors, adhere to similar data protection standards.

However, please note that no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

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4. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. However, we may share your data with trusted partners and service providers who help us operate our business, including:

• Payment Processors: To handle payments and secure financial transactions.

• Legal Authorities: If required by law or in response to a valid legal request, we may share your information with law enforcement or regulatory authorities.

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5. Cookies and Tracking Technologies

Our website uses cookies and other tracking technologies to enhance your user experience. Cookies are small text files stored on your device that help us remember your preferences and improve website functionality. You can control cookie settings through your browser preferences, though disabling cookies may affect some website features.

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6. Your Rights

Under the General Data Protection Regulation (GDPR), you have the following rights regarding your personal data:

• Right to Access: You can request a copy of the personal data we hold about you.

• Right to Rectification: You can request corrections to any inaccurate or incomplete data.

• Right to Erasure: You can ask us to delete your personal information, subject to certain conditions.

• Right to Restrict Processing: You can request that we limit how we process your personal information.

• Right to Object: You can object to the processing of your personal data for certain purposes, including marketing.

• Right to Data Portability: You can request to receive your personal data in a structured, commonly used, and machine-readable format.

To exercise any of these rights, please contact us at info@londonexplorertours.com

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7. Retention of Your Information

We will only retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for legal, accounting, or reporting requirements. Once your personal information is no longer required, it will be securely deleted or anonymized.

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8. Third-Party Links

Our website may contain links to third-party websites. Please note that we are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before sharing any personal information.

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9. International Transfers

We do not transfer your personal data outside the European Economic Area (EEA). However, if we ever need to do so in the future, we will ensure that your data is protected in accordance with this Privacy Policy and the relevant data protection laws.

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10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we will indicate the date of the last update. We encourage you to review this policy periodically for any updates.

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11. Contact Us

If you have any questions or concerns about how we handle your personal information or wish to exercise any of your data protection rights, please contact us at:

Email: info@londonexplorertours.com
Phone: +44 20 xxxx xxxx

By using our website and services, you consent to the collection and use of your personal information as outlined in this Privacy Policy.